gtm-mcp and mcp-google-marketing
Both tools are independent MCP (Marketing Cloud Platform) servers, but they target different aspects of Google's marketing ecosystem: one specifically focuses on Google Tag Manager, while the other addresses a broader range of Google Marketing Platform services like Analytics, Search Console, and Ads.
About gtm-mcp
pouyanafisi/gtm-mcp
MCP server for Google Tag Manager: read tags/triggers/variables, publish containers, and audit changes via Claude/Gemini.
Implements 99 operations spanning workspace management, conflict resolution, and server-side GTM features (clients, transformations, zones), with built-in workflow templates for GA4 setup and pixel integration. Operates as an MCP server communicating via stdio, handling OAuth 2.0 token refresh automatically while wrapping the GTM API v2. Designed for integration with Claude/Gemini AI assistants through the Model Context Protocol framework.
About mcp-google-marketing
freema/mcp-google-marketing
MCP server for Google Marketing Platform - manage Google Analytics, Search Console, and Google Ads through Claude and other MCP clients
Related comparisons
Scores updated daily from GitHub, PyPI, and npm data. How scores work