databricks-industry-solutions/merchant-classification

Implements merchant classification using fastText-based NLP to extract standardized brand and merchant identities from raw transaction data, processing billions of daily card transactions at scale. The solution leverages Delta Lake and MLflow within Databricks' unified lakehouse to enable end-to-end analytics pipelines combining data cleaning, feature engineering, and model inference. Deployed as a multi-step job workflow on DBR 11.0+, it supports real-time merchant enrichment for customer 360 initiatives, cross-sell opportunities, and fraud reduction across retail banking and payment processor ecosystems.

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